Real time
marketing
intelligence
for brands

Nowadays, as marketers deal with more and more data, managing it constitutes a challenge.

That’s why we created Brand Fibres - a marketing intelligence platform to cover all day-to-day marketer needs, starting with planning, through real-time channel management, digital customer care, real-time content performance tracking, up to KPI evaluation.

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Planning

Comprehensive planning should be based upon a substantial foundation of profound research regarding your category, target group, competition and opinion leaders. Brand Fibres is a platform that will provide you with key findings and insights about your brand and relevant recommendations to augment your business.

Sebastian Bayer
Sebastian Bayer
CEO | Young & Rubicam, Vienna
Examining your industry, competition and market opportunities is a pre-stage of achieving success. Brand Fibres lets us approach our prospects with detailed mapping on how they utilize different owned and earned digital channels.
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Real-time Channel Management

As more and more consumers follow brands in the digital field, acting in real-time has been elevated to the status of an absolute necessity. With 24/7 support Brand Fibres is always ready to alert their business partners, submit recommendations and come up with ideas to fuel their daily communication efforts.

Michał Wolniak
Michał Wolniak
Chief Strategy Officer | VML, Warsaw
Where timing is of the essence, real-time channel management is of high priority. With Brand Fibres tailor–made dashboards we’re always able to perform well.
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Digital
Customer Care
and Social CRM

To support dialogue with consumers, we offer an advanced content management tool for handling customer questions and important conversations. With Brand Fibres, you can integrate and manage different channels using one efficient platform.

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Real-time Performance Tracking

Extending operational excellence and improving business performance is based on immediate reaction. Brand Fibres not only integrates your real-time visibility in owned media such as Facebook fanpages, Twitter profiles or YouTube channels but also helps you with identifying the best strategy for business agility.

Piotr Jakubowski
Piotr Jakubowski
Head of Digital | VML, Jakarta 
Brand Fibres integrates our clients real-time visibility in owned media such as Facebook, Twitter or YouTube and lets us identify the best strategy for business agility.
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Evaluation

Finding useful insights during the stage of post-campaign evaluation is a necessary step to guide future business activities. Using Brand Fibres to set up personalized KPIs together with benchmarks within a particular branch will let you develop further strategies and manage the ever-changing business environment.

Tomasz Sulewski
Tomasz Sulewski
Head of Social Media Strategy & Coordination, Orange Poland 
Together with Brand Fibres, we’re tracking macro-level metrics and category-specific insights. On this basis we’re able to meet specified KPIs and evaluate our communication.
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Interested?

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